Global Head of Marketing

Get AI-powered advice on this job and more exclusive features. Konecta is a leading innovative global service provider in customer management business process and digital outsourcing, with 120,000 passionate employees working in 30 languages across 4 continents and 26 countries. Focusing on the unique needs and opportunities of each industry, Konecta offers a full range of end-to-end customer management solutions – including acquisition, retention, customer service, technical support, and collection – all based on a sustainable business model. These services are built on a portfolio of world-class expertise covering customer experience and process management, digital solutions and cutting-edge technologies. Headquartered in Madrid, Konecta delivers global revenues of €2 billion with more than 500 clients, covering some of the biggest names in telecoms, energy, banking, mobility, retail, and e-commerce. MISSION OF THE ROLE As the Global Head of Marketing at Konecta, you will lead the strategic positioning and marketing of our key transversal offerings and coordinate global marketing alliances, reporting to the Chief Marketing and Communication Officer. This role is pivotal in enhancing Konecta’s reputation, driving revenue growth, and enabling stronger market presence through aligned marketing strategies across solutions and regions. You will work closely with regional teams, Global Growth, portfolio team, and partners to ensure consistent and impactful go-to-market (GTM) strategies. RESPONSIBILITIES Strategic Marketing Leadership Define and execute global solutions marketing strategies for transversal offerings. Lead the development and implementation of Account-Based Marketing (ABM) and Digital-Based Marketing (DBM) campaigns. Act as a key business partner to Global Growth, contributing to the positioning of strategic partners in GTM efforts. Support global and regional strategic campaigns execution. Solutions Marketing & Campaign Execution Drive the creation of marketing plans for each key transversal offer. Coordinate marketing campaigns and GTM strategies across all solutions and regional teams. Develop and maintain a full set of promotional assets to support key offerings globally. Alliances & Partner Marketing Lead and manage global alliance marketing strategies and partner marketing GTM. Collaborate with solution partners and regional marketing teams to localize and execute partner campaigns. Oversee communication and utilization of Global Marketing Development Funds (MDF), in coordination with procurement. Cross-Functional Collaboration Align with product teams to ensure integration of solutions messaging into broader strategies. Engage with regional marketing leaders to ensure adoption and success of global initiatives. Ensure that transversal offerings are represented in regional marketing roadmaps and activities. REQUIREMENTS At least 10 years of experience in strategic and operational marketing in BPO / Digital B2B context. Excellent collaboration and communications skills across global and cross-functional teams. Proven track record of delivering marketing strategies that drive business growth. Deep understanding of go-to-market strategies, campaign planning, and pipeline influence. Client-focused mindset Results and delivery orientation Creative thinking and dynamic approach Fluent English (Spanish language skills are a plus), additional European language is a plus. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Outsourcing and Offshoring Consulting Referrals increase your chances of interviewing at Konecta by 2x Get notified about new Head of Marketing jobs in Latin America . Strategist CMO - Shape the Future of Business Education Globally Mexico City Metropolitan Area 3 weeks ago Head of Marketing Analytics & Insights - Argentina Remote Head of Sales – Media - Betting and Gaming – Brazil Mexico City Metropolitan Area 1 month ago Director, Quality - Mexico & LATAM Cluster Bogota, D.C., Capital District, Colombia 2 weeks ago Bogota, D.C., Capital District, Colombia 2 weeks ago Santiago, Santiago Metropolitan Region, Chile 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Creado: Jue, 01 de Ene de 1970