Luxury Brand Manager

Senior Brand Ambassador The Senior Brand Ambassador plays a pivotal role in elevating the hotel's luxury positioning, driving revenue growth, and positioning it as a leading destination in Cancún. Key Responsibilities: Develop and execute comprehensive branding strategies to promote the hotel's luxury offerings, events, and guest experiences. Maintain and strengthen the hotel's brand identity, ensuring consistency across all channels (website, social media, print, etc.). Monitor market trends, competitor activities, and customer insights to adjust strategies accordingly. Strategic Planning: Collaborate with cross-functional teams to align marketing initiatives with the hotel's business objectives. Develop and implement digital marketing campaigns, including SEO, SEM, email marketing, and content strategy. Lead social media strategy, engaging with influencers and generating visually compelling content. Public Relations & Media Relations: Cultivate relationships with PR agencies, media outlets, and travel industry professionals to secure coverage in luxury travel publications and blogs. Organize press trips, FAM tours, and media events to showcase the hotel's offerings. Handle crisis communications and maintain a positive brand reputation. Advertising & Promotions: Plan and execute multi-channel advertising campaigns, leveraging print, digital, and OTA partnerships. Develop seasonal promotions, packages, and partnerships with luxury brands or local attractions. Monitor campaign performance and ROI, adjusting strategies as needed. Content Creation & Storytelling: Supervise the production of high-quality visual and written content (photos, videos, blogs, newsletters). Ensure all marketing materials reflect the hotel's luxury standards and appeal to target audiences (leisure travelers, honeymooners, corporate clients, etc.). Analytics & Reporting: Track KPIs (website traffic, conversion rates, social engagement, revenue impact) and prepare regular reports for management. Use data-driven insights to optimize marketing efforts and budget allocation. Qualifications: Requirements include: Bachelor's degree in Marketing, Communications, Hospitality, or related field. 5+ years of marketing experience, preferably in luxury hotels/resorts or tourism. Strong expertise in digital marketing (SEO, SEM, social media, email automation tools). Proficiency in analytics tools (Google Analytics, Meta Business Suite, CRM systems). Excellent communication skills in English and Spanish (written and spoken). Creative thinker with strong project management and leadership abilities. Knowledge of the Cancún/Riviera Maya market and key travel industry trends. As a Senior Brand Ambassador, you will have the opportunity to work with a dynamic team to elevate the hotel's luxury brand and drive revenue growth. If you are a creative and strategic thinker with excellent communication skills, we encourage you to apply for this exciting opportunity. The ideal candidate will have a strong background in marketing, with experience in luxury hotels or resorts. They will be proficient in digital marketing tools, such as SEO, SEM, and social media, and have excellent analytical skills to track KPIs and optimize marketing efforts. Knowledge of the Cancún/Riviera Maya market and key travel industry trends is also essential. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are passionate about luxury marketing and want to join a dynamic team, please submit your application today.

Creado: Jue, 01 de Ene de 1970