Market Research Manager- Innovation

CONSUMER INSIGHTS MANAGER Vivo is looking for a LATAM CONSUMER INSIGHTS MANAGER Vivo is a leading global technology company committed to creating trendsetting smart mobile products and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations in San Diego, Shenzhen, Nanjing, Beijing, Hangzhou and Taipei. These R&D centers focus on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design. Vivo has also set up five production bases across China, South Asia and Southeast Asia. Vivo features in offline retail stores in over 1,000 cities worldwide and has over 200 million customers enjoying its mobile products and services. Are you a design-driver professional and passionate about continuous learning?Lead competitive analysis, market segmentation, and trend forecasting to support business strategy and product innovation. Collaborate with product, marketing, and sales teams to align research findings with business objectives. Present findings through comprehensive reports, dashboards, and executive briefings to senior leadership. Establish strong relationships with research agencies, data providers, and industry experts to enhance research capabilities. Bachelor's degree or above. ~15-20 years of experience in consumer research, market insights, or strategic analysis within the mobile phone or telecom industry. ~ Proven track record in conducting end-to-end market research (qualitative and quantitative). ~ Deep understanding of consumer psychology, purchasing behavior, and brand perception in the mobile industry. ~ Strong expertise in survey design, statistical analysis, data visualization & research tools (SPSS, SAS, Python, R, Power BI). ~ Familiarity with global and regional mobile markets, including emerging trends and technological advancements. ~ Excellent communication and presentation skills with the ability to translate complex data into strategic insights (Advanced Excel and PowerPoint). ~ Ability to work cross-functionally with product, marketing, and business teams to influence decision-making. ~ Fluent in Spanish and English.

Creado: Jue, 01 de Ene de 1970