Brand Executive of Marketing

We're Hiring: Sr Brand Manager – Medical Community (México) SYNLAB Mexico is looking for a dynamic, data-driven, and innovative Marketing Specialist with solid experience in Pharma RX and activation of the medical community. If you're passionate about creating strategies that truly impact healthcare and position a brand as a leader in diagnostic excellence — this role is for you. What You'll Do * Design & optimize medical marketing strategies Create holistic, multi-channel marketing plans (digital, in-person, CRM) tailored to physicians, specialists, and clinical needs — driving engagement and referrals to our labs. * Lead Medical Community Activation Build and nurture relationships with doctors, associations, and KOLs through events, webinars, round tables, loyalty programs, and accredited medical education initiatives. * Drive Innovation & Medical Trends Identify opportunities, new technologies, market trends, and seasonality strategies to strengthen SYNLAB's competitive edge and support new product development. * Partner Across Departments Collaborate with Operations, Medical, and Customer Service teams to ensure aligned objectives, seamless customer experience, and coherent commercial strategies. * Coordinate Digital & Offline Campaigns Execute integrated campaigns through social media, email marketing, and educational content to boost awareness, increase prescriptions, and generate both physical and digital traffic. * Own Data, Reporting & Performance Analytics Monitor KPIs, traffic, and conversion with BI tools and dashboards. Deliver PRE–DURING–POST evaluations, weekly sales reports, monthly closings, and quarterly business insights to drive real-time decision-making and maximize ROI. &## ; Requirements 5–7 years of experience in a similar position — ideally Pharma RX with strong interaction with the medical community. Expertise in: ✓ Holistic marketing plans ✓ Business intelligence, CRM, statistics & market research ✓ Budget management, P&L, and profitability by campaign ✓ Project management, investment planning & supplier management ✓ Digital media, niche markets & gamification ✓ Reporting, analysis & actionable insights Strong strategic mindset with a hands-on approach; innovation-oriented. Why Join Us?You'll shape strategies that directly influence medical engagement and contribute to SYNLAB Mexico's mission to lead diagnostic services through medical excellence.

Creado: Jue, 01 de Ene de 1970