Marketing Director

About Us: Jetour (in Chinese: 捷途, romanized: Jié tú) is a Chinese automobile brand launched in 2019 by Chery under its Chery Commercial Vehicles division. It is presented as Chery's affordable brand in the crossover and SUV segment. The Jetour product lineup is not expected to be smaller than the mid-size segments, offering configuration options for 5, 6, or 7 seats, while providing internal combustion engines, electric vehicles, plug-in hybrids, and possibly hydrogen propulsion systems. The brand's Chinese name is pronounced "Jietu," which can be translated as "road to victory." Soueast Motor Corporation, founded in 1995, is a Chinese company based in Fuzhou, Fujian Province. It is engaged in vehicle manufacturing and has expanded its product range to include sedans, SUVs, and electric vehicles. The company's history is marked by the adoption of advanced technology and the development of its own models, making it a significant player in the Chinese automotive industry. Job Objectives Develop and execute comprehensive marketing, public relations, and CRM strategies aligned with business objectives. Maximize brand awareness, equity, and market share while managing budgets effectively. Foster strong media, partner, and customer relationships to enhance satisfaction and conversion. Position Soueast as a leading automotive brand in sustainability and environmental awareness. Expected Job Results (Measured by) Execution of integrated strategies with measurable impact on brand growth and customer engagement. Achievement of KPIs: Marketing ROI, campaign performance Customer satisfaction scores Media reach, brand equity, lead generation, event ROI Consistent brand messaging across all marketing channels. High-performing, continuously developing marketing and PR team. Effective media buying strategies to increase visibility. Retail campaigns that generate traffic, sales, and maintain brand integrity. Strong, proactive media relationships and effective crisis communications. Strategic partnerships, sponsorships, and influencer engagement. Integration of sustainability and eco-friendly messaging. CRM programs that drive retention, loyalty, and lifetime value. Aligned lead management processes that support sales and aftersales. Compliance with data privacy and protection laws. Strategic, efficient, and accountable budget execution. Continuous optimization based on insights and performance data. Level of Accountability Full ownership of the brand's market presence, visibility, reputation, and marketing budget. Responsible for media relations, crisis communications, and customer data protection compliance. Direct influence on commercial and customer-facing strategy. Education & Experience Requirements Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred). 8–10+ years of experience in senior marketing roles, including a minimum of 5 years in the automotive industry. Proven experience in: CRM and customer engagement Integrated marketing campaigns PR and brand reputation Event and media strategy Budget control and team leadership

Creado: Jue, 01 de Ene de 1970