Paid Media Specialist

We are looking for an experienced Senior SEM Specialist with deep expertise in managing Paid Search, Shopping, and Performance Max (PMax) campaigns. The ideal candidate will have hands-on experience driving performance efficiency across B2B and B2C campaigns, with a strong command of campaign optimization, analysis, and reporting. Qualifications/Requirements: SEM expertise: ● 4+ years of hands-on experience managing paid shopping campaigns, Pmax campaigns, search campaigns from planning and execution to optimisation and reporting ● Well-versed in paid search keyword research, ad copy buildouts, automated bid strategy, copy, and landing page test development, as well as all other daily optimization tactics ● Strong working knowledge in keyword match type (Exact, Phrase, and Broad), Responsive Search Ads, SQR review, auction insights report, and validating recommendations tab from Google Ads UI ● Experience managing B2C and B2B acquisition campaigns and had proven success driving campaign performance efficiency ● Strong ability to monitor campaign performance based on goal/KPI, identify issues, and propose ideas for optimizations ● Ability to write performance insights, identify trends, and analyze the drivers behind those and opportunities to optimize ● Good knowledge of Google Merchant Center - Feed optimization ● Managing Pmax and Shopping campaigns with granular level optimization at asset level, product, Ad and Ad Group level Tool/Hard skills: ● Proficient in Google Ads and Bing Ads. Use it daily in previous jobs and familiar with Google Ads Editor for bulk creation/edit and troubleshooting ● Strong experience with Shopping, Pmax & Feed Optimization ● Proficient in both Excel and PPT; Well versed in pivot table, pivot chart, & conditional formatting ● Basic knowledge in tracking/floodlight tagging

Creado: Jue, 01 de Ene de 1970