Content Creation Strategist

MISSION: Support the planning, creation and optimization of high-performance digital content across e-commerce, social media, and owned platforms.This role combines hands-on creation, coordination and basic performance analysis to ensure content is on-brand, on-time and continuously improving against visibility and sales objectives. MAIN PURPOSES OF THE JOB: Content Creation & Production - Create and adapt visual and video content for: - E-commerce (PDPs, A+ Content, Brand Stores, Sponsored Videos) - Social media (Reels, TikTok, Stories, Short-form videos) - Digital campaigns and CRM assets - Translate brand guidelines and briefs into clear, engaging visuals. - Produce and edit short-form videos (product demos, storytelling, performance creatives). - Adapt assets across formats, platforms, and ratios. - Ensure consistency in layout, typography, product accuracy, and brand standards. - Support scriptwriting, storyboards and basic creative concepts. Performance Tracking & Optimization - Track content performance across platforms (reach, engagement, CTR, conversion signals). - Support basic analysis of what works vs. what doesn’t by format and channel. - Implement optimizations on visuals, formats or messaging based on results. - Manage content updates and versions (refresh, replace, retire), in collaboration with the Media or eCommerce team. AI & Creative Tools - Use AI tools to support content creation (image, video, copy, editing). - Apply AI to speed up adaptations, testing and production. - Stay curious about new formats, tools & trends and apply learnings to execution. Content Management & Cross-Functional Collaboration - Support the content roadmap and calendar aligned with commercial priorities, launches and campaigns. - Support the content request-to-approval workflow in , ensuring clear briefs, on-time delivery, proper asset management. - Coordinate with designers, trainees and agencies when needed. - Collaborate closely with the commercial and marketing services teams. - Maintain content trackers, asset libraries and approval status. - Ensure content is delivered on time and aligned with dependencies (product readiness, claims, media timing).

Creado: Jue, 01 de Ene de 1970