Marketing Manager

About the role: This position is focused on leading and executing fully integrated marketing initiatives for an iGaming project operating in Mexico. Based in Mexico City, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution. The person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking. Acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics. Main Responsibilities: - Develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with iGaming regulations. - Plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations. - Select and manage the most effective mix of marketing channels to reach target audiences. - Oversee the entire marketing funnel, from user acquisition to retention and loyalty initiatives. - Build and manage relationships with local media, agencies, and communication platforms (e.g., SMS, radio, outdoor advertising). - Negotiate and assess partnerships to ensure strong return on investment. - Conduct audience research, segmentation, and behavioral analysis; run surveys and focus groups to test messaging and campaign approaches. - Define KPIs, monitor performance, and optimize campaigns based on data insights. - Coordinate internal teams and external partners to ensure smooth execution of marketing activities. - Maintain a structured roadmap and actively manage day-to-day marketing operations. Desired experience: - Minimum of 4 years in marketing roles, ideally within iGaming, betting industry. - Proven experience delivering integrated campaigns across digital and offline channels. - Strong knowledge of the Mexican market, including media landscape and consumer behavior. - Experience in partnerships, local activations, and event marketing. - Solid analytical skills with experience tracking KPIs and optimizing campaign performance. - Strong organizational and project management abilities. - Native-level Spanish and advanced English (C1) required. - Strong communication, negotiation, and relationship-building skills (highly valued).

Creado: Jue, 01 de Ene de 1970