Asociado de marketing

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities - Deep understanding of local consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies. - Analyze competitors’ strengths and weaknesses. Provide recommendations and solutions to improve the company’s sales and marketing approaches - Work in partnership with Commercial managers to develop solid commercial plans. - Propose, manage and control the marketing BME - Lead promotions developments, innovations and activations through a deep understanding of the business and P&L - Build and supervise consumer communication and e-commerce startegy to increase brand penetration Skills - Strong analytical experience, ability to use data to develop breakthrough business strategies - Full understanding of Modern Trade customers and their needs - A proven ability to deliver change to tools and processes, and to deliver improvements to a team’s way of working - Analytics and creativity—a balance of commercial and strategic acumen - Experience in P&L management - Ability to identify and pursue opportunities to deliver great outcomes - Leading and influencing teams - Communicating effectively, verbally and in writing, and executive presentation skills - Knowledge with Nielsen, Excel, Power Point Qualifications - Bachelor's degree or equivalent in Marketing, Finance, Engineering - 3+ years' brand marketing experience - Fluent English - Experiencia en consumer goods industries

Creado: Jue, 01 de Ene de 1970