Executive Brand Strategist

Job Title: Senior Marketing Strategist About the Role: This is a challenging and rewarding opportunity for a Senior Marketing Strategist to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that drive business growth and increase brand awareness. Key Responsibilities: Marketing Strategy: Develop and execute marketing plans aligned with company objectives, create and manage marketing budgets to ensure optimal resource allocation, and maintain brand consistency across all marketing channels and materials. Brand Management: Develop and enhance brand positioning in the market, oversee website content, SEO/SEM strategies, and social media presence, manage email marketing campaigns and lead nurturing programs, and direct the development of marketing collateral including product sheets, case studies, and white papers. Campaign Management: Plan and execute integrated marketing campaigns across multiple channels, measure campaign performance and optimize based on analytics, organize company participation in trade shows, exhibitions, and industry events, plan and manage product launch events and webinars, and analyze market trends, customer needs, and competitor activities to inform marketing strategies. Team Leadership: Manage marketing team members or external agencies, provide guidance and mentorship to develop team capabilities, and identify new opportunities for growth and improvement. Requirements: Bachelor's degree in Marketing, Business, or related field; MBA preferred. 5+ years of marketing experience, with at least 2 years in a management role. Proven experience in technology or IT hardware marketing. Strong understanding of digital marketing techniques and analytics. Excellent project management and organizational skills. Creative thinking with analytical capabilities. Outstanding communication and presentation abilities. Experience with marketing automation and CRM platforms. Bonus Points: A proven track record of driving business growth through innovative marketing strategies. Excellent leadership and team management skills. A passion for staying up-to-date with the latest digital marketing trends and technologies.

Creado: Jue, 01 de Ene de 1970