Jr Brand Specialist
The Hershey Company - Providencia
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**Job Location**:Providencia, Jalisco**Position Title**:Brand Coordinator**Reports to Title**:Sr ABM Gifting**Dept / Function**:Marketing**Summary**:A brand coordinator supports brand strategy implementation, ensuring executional excellence in marketing plans.**Key Responsabilities for this role**:- Lead projects for new product development & portfolio optimization while coordinating with multi-functional teams (Finance, Sales, TMKT & Supply)- Analyze & report market KPIs, sharing valuable insights on brand performance and competitive set, being able to translate into actionable marketing plans.- Monitor brand monthly sales vs plan, zooming into channels, clients and portfolio.- Own and actively manage brand budget.**Education**:- Bachelor’s degree in marketing, Business Administration, International Business, Industrial Engineering or similar fields- Advanced English required**Experience**:- 2-3 years of experience in Marketing.- Brand building & development- Development of projects with operational and commercial teams, aligned with brand strategies.- Monitor and analyze the brand's monthly sales.- Measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc. That lead to the identification of market opportunities.- Working with the finance team to ensure the profitability of the P&L and define financial and commercial strategies.- Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.- Support the preparation of brand plans and long-term brand strategies.- Microsoft Office (Excel, Power Point)- Database management- Nielsen IQ, Iscam, Power Bi.LI-AA1LI-Onsite
Creado: Jue, 01 de Ene de 1970