Digital Marketing Strategist

Sr Analyst Performance Digital Marketing This role is a key position within our organization, responsible for driving measurable growth and ensuring the success of our digital marketing campaigns. The ideal candidate will leverage advanced analytics, data-driven insights, and innovative strategies to optimize performance across multiple channels. Your responsibilities will include: Designing and implementing B2C lower funnel strategies to increase conversions and improve retention in different media. Developing, implementing, and optimizing performance marketing strategies across platforms such as Google Ads, Meta, and others. Omnichannel integration: Integrate e-commerce campaigns. Performance analysis and reporting. Collaborating with cross-functional teams to align strategies and achieve business objectives. Designing and leading creative and communication strategy across players. Leading and managing budget to reach and maximize KPIs. Mainly responsible for briefing e-retailers and agencies for the execution of plans. Lead the relationship with main media channels. Requirements Bachelor's degree in Informatics, Marketing, Communications or related field. Demonstrated experience in digital marketing and performance marketing, ideally in mass consumer categories. Proficiency with digital marketing tools and platforms, including but not limited to Google Analytics, Adobe Analytics, and Marketo. Strong understanding of digital advertising platforms and bidding strategies. Experience understanding and creating data strategies, with a focus on audience analysis, 121 strategy implementation, and relational plan development. Certifications in Google Analytics, Google Ads or other relevant digital marketing certifications are desirable. Experience in managing data dashboards using tools such as Power BI, DataStudio, etc. is desirable. Knowledge in data and audience management tools (DMP-CDP) is desirable. Preferred Skills and Experiences Advanced proficiency in Microsoft Excel, including data analysis and pivot tables. Advanced proficiency in Google Ads, Meta Ads, and other media channels. Experience with A/B testing and multivariate testing to optimize campaigns. Familiarity with programmatic advertising platforms and tools. Knowledge of SQL or Python for data extraction and analysis is desirable. Certification in Google Ads, Meta Blueprint, or other performance marketing platforms is desirable. Strong project management skills and the ability to manage multiple campaigns simultaneously. Understanding of customer journey mapping and attribution modeling. Experience working in fast-paced, results-driven environments. Ability to translate complex data into clear, actionable insights for diverse audiences. Passion for staying ahead of digital marketing trends and innovations.

Creado: Jue, 01 de Ene de 1970